Job Description

Our client, a major international manufacturing site, is seeking a Digital Marketing Coordinator to join their team in Virginia Beach, VA. As a Digital Marketing Coordinator, you will be responsible for the day-to-date operation of the email and SMS programs, including but not limited to campaign execution, strategic list growth, performance analysis and optimization to help continue to drive company‘s growth as a successful, world-class outdoor power equipment brand. The ideal candidate will have communication, teamwork, and problem-solving skills which will align successfully in the organization.

• Work with internal teams and external agencies to leverage insights and existing data sources to identify and segment customers by type (e.g., professional, consumer segments).
• Engage with customers by effectively using 1P data and customer data platform (CDP) to optimize engagement (i.e., cadence, frequency, content).
• Utilize select tech stack for email and SMS to create and automate B2C communication journeys. This includes mid- to lower-funnel transactional messaging such as cart abandonment, welcome series, browse abandonment, recommendations based on prior purchases, win-back/reengagement campaigns, etc.
• Execute strategic email and SMS marketing campaigns aligned with overall marketing objectives.
• Analyze campaign performance metrics (open rates, click-through rates, conversion rates) and optimize for continuous improvement. Stay updated on email and SMS marketing best practices and trends, including new technologies and regulations.
• Maintain a roadmap and action plan to scale email and SMS programs, including messaging personalization and omnichannel campaign orchestration.
• Research and identify new digital marketing trends and opportunities. Compare our approach to industrywide best practices. Work collaboratively with other marketing team members (e.g., content creators, designers) to ensure cohesive lower funnel marketing efforts. Collaborate effectively with regional marketing leadership to align content, timing, and overall execution of campaigns.

• Bachelor’s degree in Marketing or business-related fields preferred
• Proficiency in enterprise level ESPs like MailChimp, Acoustic, Klaviyo, Iterable, etc
• Strong understanding of performance KPIs, data analytics, actionable reporting
• Detail-oriented, self-guided, curious, responsible & accountable
• Strong organizational skills and ability to manage multiple campaign timelines, as well as prioritize internal and external deadlines and deliverables
• Excellent written and verbal communication skills

• Long-term employment
• Weekly pay
• Full benefits within 90 days (health, dental, vision, 401k)
• Free college degree & certifications

If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you! 
 
About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands –  Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.

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